1). Using OR instead of AND in targeting
- Fix it with "Narrow" (industry → narrow → company size → narrow → job titles)
2). Letting "Accelerate" build your campaigns
- Always use Classic setup
3). Leaving Audience Expansion and LAN on by default
- Turn both off unless you're running controlled tests
4). Relying on Website Conversions too early
- Start with Engagement / Traffic and strong conversion tracking
5). Messy naming and structure
- Use clear, descriptive names for campaign groups, campaigns and ads
6). Never checking which companies and titles you're actually reaching
- Regularly audit company and job-title breakdowns
- Build negative lists for irrelevant segments
7). Treating LinkedIn as a lead vending machine
Focus on pipeline, revenue and sales signals, not just MQL counts.
From outside dependence to LinkedIn marketing ownership
If your LinkedIn ads bring a few leads but leave you unsure what worked, check who controls the account and understands the decisions. Your team needs access to both the account and the knowledge behind it.
At Brandarchway, our approach is simple: we don't want to run your LinkedIn ads forever. We want to build your in-house LinkedIn engine and then make ourselves redundant. That means designing your strategy together, structuring your account, targeting and tracking so you own it, training your team to run and optimise campaigns, and documenting the system so you can scale it without us.
Want this built inside your own team? Request a free marketing check.