8.1. Build smart remarketing audiences
With the Insight Tag and proper objectives, create audiences for:
- Website visitors (grouped by how recently they visited, plus high-intent pages like /pricing)
- Video viewers (watched 25%+ warm, 50%+ very warm)
- Document viewers (people who opened your guides or filled in the form to read them in full)
- Lead form engagers (opened a form but didn't submit, perfect for softer follow-up)
Now you can run first-touch campaigns to cold ICP, retarget engagers with case studies and proof, and retarget high-intent visitors with audits and demos.
8.2. Use company-level engagement as a trigger for outbound
In Campaign Manager, under Professional demographics → Company, you can see which companies are seeing your ads, filter by engagement level, and save them as lists. A typical move: filter to Medium to Very High engagement, sync as a dynamic list, and hand it to sales with context like "these 87 target accounts in DACH have been highly engaged with our content over the last 30 days." Sales can then prioritise outreach and personalise messaging. This is where ads and sales development work together.
Want this built inside your own team? Request a free marketing check.