Build around your business.
We work alongside your people on their actual marketing. Playbooks, training and responsibilities fit your business, industry and available time.
You get work that fits the team that will run it.
Step 3 of 3 · Team Enablement
Take marketing in-house when your team is ready.
Work with a senior Brandarchway consultant and our team to build the skills, playbooks and AI-supported routines your B2B team needs to run and improve its marketing.
Get your free marketing check45 minutes. Three priorities. Arranged by email.
Lalesse now runs its campaigns internally. See the example
Keep customer knowledge close to the work.
Your people know your customers, products and industry. Bringing execution into your team keeps that knowledge in daily decisions and gives you more control over priorities and budget. You can choose this stage later, when it fits your capacity.
What we build with you
Make the work easier to run.
Practical AI tools help with repeatable tasks. You can also choose our marketing operating software to support organic content, paid campaigns and optimisation. We agree which tools fit your setup.
You get AI-supported routines your team knows how to use and check.
Grow your team's capacity.
Your people practise while we review the work together.
You get a clear view of what your team runs on its own, what support it still needs and how to expand the work.
Your playbook
Audience.
Brand choices.
Working steps.
AI prepares
Drafts and recurring work.
Your team decides
Review, improve and publish.
In practice · Lalesse
Lalesse now runs its campaigns internally.
Within twelve months, Lalesse Arnhem recorded more leads at a lower cost per acquisition, and its sales grew.
- +65%
- more leads
- −37%
- lower cost per acquisition
- +34%
- sales growth
Scope: campaigns.
Your role and what stays with you
- You bring
- A person who will own the marketing work, or a planned hire.
- Time for them to practise and make decisions.
- You keep
- Your marketing accounts, playbooks and working processes.
- Team knowledge that stays when a supplier leaves.
- Tool choices and support, agreed around what you need.
Start with three clear priorities.
- Send us your website.
- We agree a time by email.
- In a 45-minute call, we review your marketing and name three priorities your team can act on.
Free, with no obligation.