Frequently asked questions

Brandarchway is a marketing consultancy. We build your marketing with your team: a clear message, campaigns, playbooks and practical AI tools. We explain how it works and hand over the knowledge and tools, so your people can run it. Our framework connects Brand Co-Pilot, Lead Engine and Team Enablement.

We work with B2B companies that want a clearer message and more leads. We agree the starting point around your business and existing marketing. Team Enablement is optional and can be chosen later, when your team has the capacity to take over the work.

The three parts connect, but the starting point depends on what you already have. We review your positioning, campaigns and team capability together, then agree where support is useful. Training can also be a separate engagement.

Brand Co-Pilot clarifies your audience, offer and message. We work with you on a position your customers understand and document it in a practical brand playbook for your team.

The Lead Engine connects campaigns, landing pages, follow-⁠up and measurement. Your team can understand how an enquiry moves through the business and use feedback from sales to improve the next campaign.

Practical training, playbooks and support as your team takes on the work. Where useful, AI-assisted workflows help with recurring tasks. The mix fits your team's experience, responsibilities and available time.

Yes. A playbook explains the audience, the task and the decisions behind it. That knowledge can guide an AI system as well as a colleague. Your people still review the output, check the facts and decide what goes out.

That depends on the work we agree. Brand Co-Pilot needs your business knowledge and a decision-maker. Lead Engine needs someone to follow up enquiries and give feedback on lead quality. If you choose Team Enablement, someone in your team, or a planned hire, needs time to practise and take ownership. We agree responsibilities before starting.

Your business owns the accounts, campaigns, documentation and materials built for you. We organise access and document the work so your team can maintain it. Any third-party software still has its own licence and running costs.

Your team continues with the accounts, tools and playbooks. We agree the handover and any remaining support as part of the engagement. Further coaching or project work is a separate decision, not a reason to withhold knowledge.

That depends on the work to be built, what already exists and your team's availability. A full route usually takes about a year; a single step is shorter. We agree the scope, planning and commercial terms before starting.

Yes. We can agree responsibilities with your existing partners and plan the transfer of knowledge and access. The aim is a setup your business understands and controls, with the right help where you need it.

Send your website through the short form, choose what you want to find out and, if you like, add a question. Within one working day Sjoerd emails you two possible times for the call. In a 45-⁠minute call we look at your current marketing together: your message, your campaigns and how enquiries are followed up. We agree three priorities your team can act on, whether or not we work together, and you get them in writing the same day. The check is free, with no obligation and no pitch.

They are the same first step, focused on one channel. In a 45-⁠minute call we look at your Google Ads or LinkedIn Ads account together and agree three priorities for those campaigns. You request them through the audit pages, and we arrange the call by email in the same way.