Step 2 of 3 · Lead Engine

Turn your message into more leads.

Lead Engine connects your B2B message, organic content and paid campaigns into a journey from first attention to enquiry.

Get your free marketing check

45 minutes. Three priorities. Arranged by email.

Cosateq went from no meaningful conversions to enquiries from companies that fit the offer. See the example

Sjoerd Oude Tanke in a navy waistcoat, typing on a laptop in an open office and looking over his shoulder.

You can see the clicks. Can you see the customers?

Ads report traffic. Sales asks for better leads. An enquiry arrives, and nobody can say which campaign brought it or why it fits. People need reasons to pay attention, trust you and get in touch, so we connect those moments into one route.

What we build with you

  1. AudienceThe companies most likely to need you.
  2. CampaignOne clear promise per campaign.
  3. Landing pageThe same promise, one next step.
  4. EnquiryRecorded in your own system.
  5. Follow-upA named owner and a recorded outcome.

What sales learns goes back into the next campaign.

Reach the right people.

We choose channels around your buyers and offer, from organic and paid LinkedIn to Google Ads and Microsoft Ads.

You get a channel plan and a campaign framework, with a clear role for each channel.

Build trust before the first enquiry.

We plan content and campaigns that help buyers know and trust you before they enquire. Landing pages and follow-up connect the next steps, whether someone is still exploring or ready to speak.

You get content, campaigns and landing pages that lead to one clear next step.

Improve the whole journey.

A senior consultant works with you to build, measure and refine the funnel, from first contact to sales follow-up.

You get tracking, shared reporting and playbooks that record the decisions, ready for your team when you choose to take over.

Server room.

In practice · Cosateq

From no meaningful conversions to enquiries that fit.

We rebuilt Cosateq's Google Ads account structure, targeting and keyword logic, and built a measurable foundation. The account moved from no meaningful conversions to enquiries from companies that fit the offer, in a structure the client can review and improve internally.

+141%
higher click-through rate
−35%
lower cost per click

Scope: Google Ads account rebuild.

Your role and what stays with you

You bring
  • Someone who follows up enquiries.
  • Feedback on which enquiries were useful.
  • An advertising budget, agreed separately and paid from your own accounts.
You keep
  • Campaigns, landing pages, tracking and reporting, in accounts you own.
  • Playbooks that explain how it all connects.
  • The option to bring the work in-house with Team Enablement when you are ready.

Start with three clear priorities.

  1. Send us your website.
  2. We agree a time by email.
  3. In a 45-minute call, we review your marketing and name three priorities your team can act on.
Get your free marketing check

Free, with no obligation.

Next step: Team Enablement, where your team takes over.