Free LinkedIn Ads audit
Look beyond clicks. Find the conversations that matter.
A campaign can look busy without creating useful opportunities. Review who sees your ads, what you offer them and how your team follows up.
Request your free LinkedIn Ads auditThree priorities for your team. Free, with no obligation.
Is this where you are?
For businesses already using LinkedIn Ads that want to understand lead quality and make better campaign decisions with their own team.
Use this with your team
Four checks.
One useful next step.
Work through the questions below. Record what you can verify and what you still need to find out.
Download the printable checklistHTML worksheet. Open it in your browser to print or save as PDF. No sign-up needed.
Describe the people you need to reach
Does the campaign audience match your actual buyers?
Compare the intended customer with your targeting and available audience reporting. Check role, company context and whether the problem you solve is relevant to them.
Your next stepIf several different buyers are mixed together, write down their different needs before changing the campaign. Choose a clear audience and reason to respond.
Give the right person a reason to act
Is the offer useful at this point in their decision?
Read the ad without your own background knowledge. Identify the specific problem, the useful result and what somebody must do to get it.
Your next stepIf the offer only describes your company, make the value to the reader concrete. A practical resource should solve a real, bounded problem on its own.
Check the experience after the click
Does the next step deliver what the ad promised?
Try the landing page or lead form on your phone. Check the requested information, the explanation of what happens next and how the promised resource is delivered.
Your next stepRemove unnecessary effort and fix any broken delivery step. Keep the promise and wording consistent from the ad through to the resource or conversation.
Review lead quality with sales
Did these people fit, and did anyone follow up?
Compare results with anonymised lead feedback. Separate resource downloads, suitable prospects and actual conversations. Note missing follow-up and unknown outcomes.
Your next stepAgree one improvement with the person handling enquiries. Judge the next review on that change and its evidence, rather than click-through rate alone.
Choose the first change.
Pick the issue that blocks a useful customer action or leaves you unable to judge the work. Write down the evidence, one next action, its owner and when you will review it. If the evidence is missing, make finding it your first action.
A second pair of eyes
Work through it
with us.
Request a free LinkedIn Ads audit: a focused 45-minute review of your LinkedIn Ads account, looked at together on a call. We agree three priorities for your LinkedIn Ads campaigns.
Send your website and the question you want answered. Bring the gaps you found in the checklist, if you have used it.