Free marketing check
Find the gap between your marketing and your next customer.
Your website, campaigns and follow-up should help each other. Look at the whole journey, choose what to fix first and give someone in your team ownership of it.
Request your free marketing checkThree priorities for your team. Free, with no obligation.
Is this where you are?
For businesses with marketing activity in place that want a clearer direction and more of the capability inside their own team.
Use this with your team
Four checks.
One useful next step.
Work through the questions below. Record what you can verify and what you still need to find out.
Download the printable checklistHTML worksheet. Open it in your browser to print or save as PDF. No sign-up needed.
Make the offer understandable
Can a prospective customer explain what you help them do?
Read your homepage and one campaign as if you have never met the business. Identify the audience, the problem, the offer and the next step.
Your next stepIf those answers are vague, rewrite the opening in plain language. Ask someone unfamiliar with the business what they understood, without explaining it first.
Walk the route to a conversation
What happens after somebody shows interest?
Test your website's enquiry route. Trace where the message goes, who responds and what the person receives next. Include requests from paid and organic channels.
Your next stepIf a handover has no owner, assign one and write down the next action. Repair a broken form or missing follow-up before sending more visitors to it.
Connect activity to outcomes
Can your team explain which work creates useful opportunities?
Place your active channels, time spent, costs, enquiries and sales feedback next to each other. Mark missing information instead of filling it with assumptions.
Your next stepChoose the most important unanswered question and the smallest measurement change that would help answer it. Avoid adding a dashboard without a decision it will support.
Give the work a home in your team
Could someone else repeat the task next week?
Pick one recurring task. Find its owner, account access, working instructions and review step. Identify where a playbook or AI support could reduce repetitive work.
Your next stepWrite a short playbook: goal, inputs, steps and approval. Let AI help prepare a draft where useful, while a person checks accuracy, brand fit and the final decision.
Choose the first change.
Pick the issue that blocks a useful customer action or leaves you unable to judge the work. Write down the evidence, one next action, its owner and when you will review it. If the evidence is missing, make finding it your first action.
A second pair of eyes
Work through it
with us.
Request a free marketing check: a focused 45-minute review of your marketing, looked at together on a call. We agree three priorities your team can act on.
Send your website and the question you want answered. Bring the gaps you found in the checklist, if you have used it.