LinkedIn Ads · Workbook
Put the learning
into your own words.
A useful result, a relevant follow-up and one campaign decision. Bring the three exercises together here.
Exercise 1
Know what to measure
Choose one campaign. Write down its intended outcome, where you record it, and who checks what happened after the first enquiry.
Return to lesson 1Exercise 2
Understand the interest
Take one recent enquiry. Write a short handover with the topic of interest, what the person asked for and the next useful question.
Return to lesson 2Exercise 3
Check the campaign
Review one live campaign with a colleague. Agree on one change, name the person responsible and choose when to check what happened.
Return to lesson 3