The dependency trap
If only an outside provider understands your campaigns, changing that provider puts continuity at risk. Your team needs to know how the work runs, where the data lives and what to do next. That is what the handover needs to cover.
What owning it looks like
- Every process documented in plain language your team will still understand a year from now.
- Every system in your accounts, never ours: ad platforms, CRM and analytics in your name.
- Your team trained to run it, with us coaching from behind instead of in front.
The handover is the point
We agree a handover plan with your team and reduce our involvement as they take on the work. The aim is a campaign they can run, understand and improve without relying on us for every decision.
Curious what that would look like for your team? Request a free marketing check.
